IKEA For a just home

To celebrate the World Children’s Day (20th November 2019), together with IKEA, and in collaboration with Save the Children, we developed a project to raise awareness on the issue of witnessing violence afflicting children.   Even before they learn to speak, children communicate. They do so through the means they have at their disposal, such as drawings, with which they express their emotions, as well as their discomforts, which are often ignored by adults. For this reason, the drawings of children victims of witnessing violence are inserted in a completely natural way in the exhibition areas of the IKEA stores. At the end of the exhibition, an experiential wall shows the drawings, telling the stories of children who have been victims of witnessing violence, inviting clients to support the petition on Save the Children website.   The line: “Just because you didn’t see them, it doesn’t mean it didn’t happen”. The project takes place in all IKEA stores from the 20th to 24th of November. The campaign ends on Social Media.

At home, life never stopped.

IKEA retraces the two months in which the whole Country came to a standstill, held its breath and rediscovered life at home. It does so by giving voice to a world paused on the outside, but full of life inside. A life that has seen us change, and has challenged us to find new ways of staying together and expressing our feelings. The result is a one-minute story in which viewers find themselves, and where the houses that kept us safe during isolation prepare to recommence once again, together with each and every one of us.

 

Spring starts from you.

With IKEA we created the concept “Spring starts from you”, a state of mind more than just a season, which develops at home, even with small changes, and then slowly let us open to the world with a renewed creative spirit.

IKEA has driven the arrival of Spring with an articulated communication strategy:

The first big moment came to life in the Carugate store, with a totally “springed-over” entrance, both outside where customers were greeted by a floral signboard, and inside where the first display area was completely enveloped by the explosion of the new season.

 

But that’s not all. IKEA then took its own Spring around the city of Milan with a tram full of green outside and a sensory experience made of sounds and scents inside.

 

IKEA CHRISTMAS

Christmas is awalys unconventional for the Swedish brand, in line with the usual ability of IKEA to positively change people’s life at home.