“We are meant to change” our habits, lives, but more than anything else ideas. Especially when the new IKEA catalogue arrives, always full of solutions and inspirations to think about and then completely rethink once more. This was the spark that led us to create the new IKEA pencil. For the first time in the history of the brand, it was equipped with an eraser, so that anyone could go back and change their mind again and again. A small but revolutionary gesture designed to celebrate the 2019 catalogue and the endless creative possibilities offered by IKEA and its products.