Spring starts from you.
With IKEA we created the concept "Spring starts from you", a state of mind more than just a season, which develops at home, even with small changes, and then slowly let us open to the world with a renewed creative spirit.
IKEA has driven the arrival of Spring with an articulated communication strategy:
The first big moment came to life in the Carugate store, with a totally “springed-over” entrance, both outside where customers were greeted by a floral signboard, and inside where the first display area was completely enveloped by the explosion of the new season.
But that's not all. IKEA then took its own Spring around the city of Milan with a tram full of green outside and a sensory experience made of sounds and scents inside.