Audi
ON THE SLOPES AGAIN WITH QUATTRO®
To demonstrate the legendary all-wheel drive quattro®, we chose Burrini: an 81-year old former ski champion and the historic 3TRE ski slopes of Madonna di Campiglio.

To demonstrate the legendary all-wheel drive quattro®, we chose Burrini: an 81-year old former ski champion who stopped skiing because of his age, and the historic 3TRE ski slopes of Madonna di Campiglio on which athletes compete for the World Cup. The result is a highly-emotional video that generated over 2 million online views and more than 15,000 spontaneous shares.

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