Ikea
IKEA – MR. CUCKOO
In a year like 2020, made of one Groundhog day after another, we needed to experience a little bit of newness. Because nothing can break the daily routine and make us feel that good. From this concept, we created a campaign that celebrates IKEA news through the story of Mr. Cuckoo: a cuckoo fed up with monotony and ready to welcome something new and unexpected into his everyday life.
Media
Furniture