The year in which IKEA Italy has turned 30 years old, a display campaign was born describing 30 products through 30 ads. After all, is there a better way to pay tribute to a brand that loves copywriting, if not with other copywriting?
The iliad revolution continues.
#DisegnamiUnSorriso (#DrawASmileOnMe) is an initiative organized by Bennet that encourages children to draw their most beautiful smiles onto virtual face masks. The whole campaign has been developed on a new website (https://disegnamiunsorriso.bennet.com/), on the brand’s social networks and in the stores. A way to let everyone smile again, virtually and concretely, through a donation to the Fondazione Umberto Veronesi, in order to support scientific research on childhood cancer.
You can wait for the change from outside, or you can start it inside. Thanks to IKEA solutions, the new season is ready to bloom in your house, even if it’s still raining. The spring starts from you.