Volkswagen is back with a new campaign by DDB Group Italy, reaffirming its commitment alongside the Wolfsburg automaker to showcase the quality of its Certified Pre-Owned program, while maintaining the same bold, straightforward tone that defined last spring’s flight.

Once again, the strength of the campaign lies in its copywriting: a concise, memorable line designed to convey reliability in just a few words, this time highlighting the 110 checks every car undergoes.

Each Volkswagen is inspected down to the smallest detail, giving drivers the assurance
that every part has been carefully verified before getting behind the wheel.
It’s a solid guarantee that turns into a more relaxed driving experience, proof that
a Volkswagen, even a pre-owned one, is always a byword for safety.

The campaign will run across print, digital, and social channels starting in September.

CREDITS

Agency: DDB Group Italy
Chief Creative Officer: Luca Cortesini
Executive Creative Director: Gabriele Caeti
Creative Directors: Giorgio Fresi, Lorenzo Marzetti
Art Director Supervisor: Adriawan Purwanto
Copywriter Junior: Marco Villella
Art Director Intern: Gaia Ghidoni
Account Director: Jasmine Minetto
Account Supervisor: Elena Zanni
Media agency: PHD Italia