At the end of a consultation involving various agencies, the Veronesi Foundation, a reference point in Italy that has supported the funding of oncology research for over twenty years and promotes progress in the sciences by carrying forward the will and vision of its founder Umberto Veronesi, has chosen DDB Group Italy as a partner for its new communication campaign.

The agency will be responsible for the creation of the brand’s new institutional communication format, with the aim of positioning the Foundation and conveying in strong and distinctive way the 5×1000 subscription campaign, a fundamental fundraising moment during the year in order to continue to support excellent research on tumors.