The film, in an engaging and light-hearted way, involves the consumer by evoking a universe of “conspiracies,” which is countered by the care and reliability of a brand that does not resort to secret formulas except that of pure quality.
Together with Bennet, we made the video “Let’s not call them heroes”, dedicated to all the employees, for the responsibility and dedication they showed during COVID emergency and for the extraordinary commitment they continue to face in this period.
Bennet played a major role in supporting local communities during the COVID-19 emergency. This required an extraordinary organizational effort, carried out by its 6725 employees, with great commitment and sense of responsibility.
In order to give visibility and credit to each one of them, we made a video which presents employees not as heroes, but as normal people to be thanked even more strongly and spontaneously.