“If art has always portrayed food, what does it reveal today about our relationship with it?” This simple yet urgent question inspired The Art Of Saving Food, a guide that explores major artworks from the past to raise awareness around contemporary food waste. Developed by DDB Group Italy with the support of subject-matter experts, the book weaves together art analysis, key data on food waste, and practical tips to reduce it—showing that every ingredient carries cultural value long before its nutritional one.

By bringing together art, culture, and social commitment, the project supports ACLI Roma’s initiative Il Cibo che Serve, which each year rescues surplus food from markets, shops, fishmongers, bakeries, and supermarkets across Rome and redistributes it to parishes, family homes, community kitchens, and vulnerable households.

Alongside the book, a TV commercial will be on air from December 7 on Mediaset networks, encouraging viewers to look at food differently and turn the fight against waste into an act of collective responsibility. The initiative will also run across ACLI Roma’s Meta channels and will be further amplified through a dedicated podcast.