Many see the train as just a means of transportation, but it has always been so much more. Since childhood, it has allowed us to travel with our imagination, reaching the most incredible places. Today, those journeys are no longer confined to fantasy. They can be experienced for real, aboard Italo.
This is the heart of a truly spectacular campaign designed to showcase the brand’s unique and distinctive travel experience. At its center is a film that, in its various cuts, becomes an emotional journey in itself brought to life by the vivid and unstoppable imagination of a child.
Unstoppable, just like the powerful soundtrack that accompanies it: Queen’s iconic “Don’t Stop Me Now.”
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