Zurich Connect
Stop Cat-Calling
84% of women have endured cat-calling, a harassment frequent not only on the streets, but also online. While in France, Belgium and many other countries it’s punished by the law, in Italy it's not considered an offence. As insurance company specialized in protection, Zurich Connect chose to take a stand for women’s right giving them the first cross-country defense against verbal sexual harassment. We intercepted cat-calling comments on social media and, using a pseudonym, we sent a bait link to the harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment. But there is no protection without justice. That’s why we asked people to help us change the law signing the petition to make cat-calling a punishable offence in Italy too.