In cities there are plaques for everything, but there are no plaques to remember the victims of homophobia, even though there were 116 attacks in Italy in only one year. For the International Day against Homophobia, we published on Zurich Italy’s Instagram profile a post for each episode of violence, using geolocalization to install a virtual memorial at each address where the assault had taken place. So, people searching on social media for the most popular location nearby, were faced not only with the beauty of the cities but also the dark side of homophobia.