Audi Italia reaches a million and a half fans on Facebook and thanks them with a web video driven by irony.

Reaching a million and a half fans is cause for celebration. Audi Italia did just that with a video that speaks the language of the web with a twist of irony, as an R8 blasts down an empty road with spine-tingling adrenaline. Created around the metaphor of the thumbs-up icon used for likes online, but also the universal signal for hitch-hiking, the video celebrates a social media success based entirely on content linked to the brand and its values. Now loved by a million and a half Italians on Facebook.