Let’s not call them heroes.

Together with Bennet, we made the video “Let’s not call them heroes”, dedicated to all the employees, for the responsibility and dedication they showed during COVID emergency and for the extraordinary commitment they continue to face in this period.

Bennet played a major role in supporting local communities during the COVID-19 emergency. This required an extraordinary organizational effort, carried out by its 6725 employees, with great commitment and sense of responsibility.

In order to give visibility and credit to each one of them, we made a video which presents employees not as heroes, but as normal people to be thanked even more strongly and spontaneously.

IKEA – Home’s for book

A special birthday for the BILLY bookstore which turns 40! IKEA celebrates with an entire weekend of festivities, concretizing a reflection related to the reality of reading in Italy: we read always less (in fact, it is estimated that 57.6% of Italians do not read even one book in a year) compared of a continuous increase in new publications (70,000 new books published in 2018). As a result, emerging writers find it difficult to make themselves known to the general public.
Hence the idea of the brand as the bearer of a cultural message, wanting to become a meeting point between the public and writers: a special initiative dedicated to emerging writers that will take place in the IKEA store in San Giuliano Milanese.
For the occasion, thanks to the collaboration with IBS.it, the Italian online bookstore, the Billy bookshops in the store hosted works by authors not yet known to the general public, recreating inside IKEA a real reading circle animated by events, readings to the public, presentations with the presence of the authors and activities to rase awareness among participants on the theme of reading.

IKEA CHRISTMAS

Christmas is awalys unconventional for the Swedish brand, in line with the usual ability of IKEA to positively change people’s life at home.

Minds of Change

With the project “Minds Of Change. We support the idea of change”, the Swedish giant highlights its commitment to supporting Italian minds that aim to improve the health of our planet through green projects and ideas.

 

If it is true that living in a pleasant, stimulating and inspiring environment facilitates the development of ideas, who better than IKEA can actually put this into practice?

This is why the brand sustainably redesigned way the interior spaces, from domestic environments to the most chaotic work environments, of three Italian scientists who are working on 3 major projects related to the future of the planet and the humanity that inhabits it.

 

A campaign whose videos and branded content were not only designed to present our three testimonials and support their ideas, but also to inspire as many people as possible to change.

 

Spring starts from you.

With IKEA we created the concept “Spring starts from you”, a state of mind more than just a season, which develops at home, even with small changes, and then slowly let us open to the world with a renewed creative spirit.

IKEA has driven the arrival of Spring with an articulated communication strategy:

The first big moment came to life in the Carugate store, with a totally “springed-over” entrance, both outside where customers were greeted by a floral signboard, and inside where the first display area was completely enveloped by the explosion of the new season.

 

But that’s not all. IKEA then took its own Spring around the city of Milan with a tram full of green outside and a sensory experience made of sounds and scents inside.