iliad – Truth makes you grow.

Truth and Revolution are the two concepts pursued by iliad since its arrival in the telco sector about two years ago. In 2020 iliad shows how only the truth makes us aware and therefore adults.

 

Stop Cat-Calling

84% of women have endured cat-calling, a harassment frequent not only on the streets, but also online. While in France, Belgium and many other countries it’s punished by the law, in Italy it’s not considered an offence. As insurance company specialized in protection, Zurich Connect chose to take a stand for women’s right giving them the first cross-country defense against verbal sexual harassment. We intercepted cat-calling comments on social media and, using a pseudonym, we sent a bait link to the harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment.
But there is no protection without justice. That’s why we asked people to help us change the law signing the petition to make cat-calling a punishable offence in Italy too.

Zurich Connect – The Women’s Protection

On the International Day for the Elimination of Violence against Women and in collaboration with the association Se Non Ora Quando? DDB Group Italy, together with Zurich and all its employees, created The Women’s Protection, an online protection for women.

As verbal violence is increasing on social media, Zurich and Zurich Connect deployed their 1,000 employees, who looked for offensive comments at women and reported them through their personal profiles until they were removed. Moreover, throughout the day, women who had been victims of verbal violence on social media were able to request the intervention of the employee team, mentioning Zurich Connect right under the insults received.

PROTECT THE LOVE

Together with Zurich Connect we created “Protect The Love”, an activity aimed at combating discrimination and hatred towards the LGBT + community.

Sharing Dreams Intesa Sanpaolo

The Intesa Sanpaolo campaign continues, inviting viewers not only to dream but also to share their dreams and projects with a partner ready to provide them with all the support they need to transform them into something real.

Mediaset Premium Christmas

For Christmas, a new appointment with those emotions that place the moment of giving and receiving gifts in the spotlight.