Ikea
The Fearniture Collection
October 2020. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend the Halloween night at home. So, to celebrate the scariest night of the year we created The Fearniture Collection: an ironic campaign that promote IKEA product’s shadows turning (and pricing!) them into spooky monsters. Because in the darkness of your home, even the most innocuous piece of furniture can become a nightmare.
Media
Furniture