There are over 130 million premium accounts on Spotify, users who pay every month to enjoy the service without ad interruptions. That’s why, to launch the New Polo on this platform, we published the New PoloLists: 4 playlists which, including some of the most loved songs by our target, describe 4 surprising aspects of the New Polo when they are read in order.
How? The titles of the songs have been organized to compose a storytelling on the related features. An original way to transform even a playlist into a new media, bypassing the limits of this platform that doens’t provide advertising contents to users with a premium account.