ZURICH CONNECT. ONLINE FOR 150 YEARS.
The new integrated campaign for the Swiss insurance company combines an irreverent and ironic tone of voice with the seriousness and centuries-old experience of the group. These are the base elements that led to the creation of the main character of this campaign, a metaphorical individual who embodies those typically Swiss values of precision, punctuality and speed, and wastes no time in reminding us that insurance is a serious matter. Even when it’s online.