Zurich Connect – The Women’s Protection
On the International Day for the Elimination of Violence against Women and in collaboration with the association Se Non Ora Quando? DDB Group Italy, together with Zurich and all its employees, created The Women's Protection, an online protection for women.
As verbal violence is increasing on social media, Zurich and Zurich Connect deployed their 1,000 employees, who looked for offensive comments at women and reported them through their personal profiles until they were removed. Moreover, throughout the day, women who had been victims of verbal violence on social media were able to request the intervention of the employee team, mentioning Zurich Connect right under the insults received.