When choosing a pre-owned car, reliability can’t be optional. That’s why Volkswagen subjects its Certified Pre-Owned cars to 110 quality checks, examining them in every detail to ensure safety and confidence on the road. So you can enjoy your Volkswagen to the fullest, keeping “Tutto sotto controlli”.
Immersive, dynamic, surreal. In a word: spectacular.
Italo’s journey conquers the big screen with a 60-seconds commercial full of phantasmagorical adventures that transform the travel experience aboard the Italian operator’s fleet into pure imagination and emotion. Directed by award-winning Ernest Desumbila with the support of his renowned animation and post-production studio SAUVAGE.IT and featuring the extraordinary music of Queen’s “Don’t Stop Me Now” as the soundtrack, the film will be accompanied by several 30″ and 15″ cuts, for a plan that encompasses not only the big screen but also all other media: TV, digital, social media, and maxi-OOH in major Italian cities and train stations.
Buying a used car doesn’t mean making compromises, because some still guarantee top-level reliability. Like the Volkswagen Certified Pre-Owned: safe and backed by 110 quality checks, carried out by highly qualified professionals. That’s why every one of our cars is always
“Usata di zecca.”
Sleeping well is a challenge these days. And to overcome it, we often turn to all sorts of remedies, overlooking the power of a simple yet essential ally: order. Together with IKEA Italia, we showed how organized spaces can lead to peaceful sleep through an integrated campaign that includes TV, digital, and DOOH across major Italian cities. The journey culminated in an experiential installation in the heart of Milan, where people are sleeping less and worse, to raise awareness and prove that “A tidy bedroom makes you sleep tight”. So that good sleep becomes easier to find for everyone.
Motorsport is one of the most followed and celebrated realities in the world, but even if it has a very rich history, very few women have had the opportunity to write it.
This is why, on the occasion of International Women’s Day, Audi has decided to celebrate in a branded content the story of Fabrizia Pons, one of the most important protagonists of the racing world, who became a legend by testing a technology that made the evolution of motor racing: quattro-wheel drive. Because there are stories that, only if told, can inspire us to write new ones.
Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.
The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.
People loved the campaign, hated the campaign, but above all talked about it.
Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.
The perfect aperitivo is all about the right mix: your favourite cocktail bar, a group of great people, a bartender who knows exactly what you like. And a uniquely crafted gin to make the whole experience taste like a ten.
On the occasion of the restyling of its iconic bottle and its new positioning as true protagonist of the Italian aperitivo, together with the launch of a brand new signature cocktail, the Tiny Ten, we showed how to make the most of this occasion presenting a very special guest: meet Tanqueray No. TEN.
To celebrate the World Children’s Day (20th November 2019), together with IKEA, and in collaboration with Save the Children, we developed a project to raise awareness on the issue of witnessing violence afflicting children. Even before they learn to speak, children communicate. They do so through the means they have at their disposal, such as drawings, with which they express their emotions, as well as their discomforts, which are often ignored by adults. For this reason, the drawings of children victims of witnessing violence are inserted in a completely natural way in the exhibition areas of the IKEA stores. At the end of the exhibition, an experiential wall shows the drawings, telling the stories of children who have been victims of witnessing violence, inviting clients to support the petition on Save the Children website. The line: “Just because you didn’t see them, it doesn’t mean it didn’t happen”. The project takes place in all IKEA stores from the 20th to 24th of November. The campaign ends on Social Media.
In the evocative setting of the Ampezzo Dolomites, Audi tells how the attitude to innovation derives from the desire to always get involved and overcome one’s limits. Because this is the only way to achieve advanced and exciting performances, while fully respecting the environment. Starring: 100% electric Audi RS e-tron GT and Kristian Ghedina, Italian ski champion and racing driver, capable of representing the idea of progress according to the House of the four rings.
October 2020. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend the Halloween night at home. So, to celebrate the scariest night of the year we created The Fearniture Collection: an ironic campaign that promote IKEA product’s shadows turning (and pricing!) them into spooky monsters. Because in the darkness of your home, even the most innocuous piece of furniture can become a nightmare.
