The power to move

In DDB we believe that “Creativity is the most powerful force in business”. And that the best ideas, the ones driving choices and changes, shaking markets and culture, rewriting brands stories and their achievements, are the ones based on the power of emotions. The same ones guiding human behaviors and choices of consumption.

An extraordinary power we know very well, capable of taking effect on millions of different people, changing attitudes, thoughts, feelings and choices, with results that often move our clients’ profits and performances.

A power that moves, captivates, stimulates, and excites.

We are DDB, and this is our power.

Our values

Our creativity is a blend of:

  • Continuous inspiration: our internationally-renowned network has allowed us to create an environment bursting with ideas that bring out the most original and relevant perspectives.
  • Mutual consideration: a place where we and our customers can shine together, creating a shared path of growth and recognition.
  • Continuous sharing: a vibrant, flowing network of information and ideas that engages everyone, because creativity travels freely between multiple opinions and points of view.