Kinder for breakfast – Granny-proof goodness
Kinder snacks face the most formidable judge: Italian grandmothers.

Grandmothers: The champions of Italian taste and authenticity par excellence, synonymous with loving kindness and care, guardians of the family and its healthiest breakfasts. Grandmothers, called into action from across Italy and assembled together in a determined task force, were sent to inspect the factory where they make Kinder sweet snacks. They scoured every corner, checked the ingredients and recipes, asked the most awkward questions and, of course, did some tasting of their own before granting their approval. Their mission was transformed into a web series and demonstrated to all Italian families how genuine Kinder’s products are.

Mass Market