To launch its new Apple Pay service, Intesa Sanpaolo decided to focus on speed and simplicity. For this reason, two elderly DJs were chosen as the main characters of the video who use Apple Pay to beat a young hipster who’s slowed down by the search for cash in his wallet. They are competing for a very rare vinyl record that ends up in the hands of the two old-timers, demonstrating just how superior Apple Pay is to cash but also that there are no age barriers to taking advantage of the latest technologies.