Intesa Sanpaolo
Sharing Ideas
With a new positioning, Intesa Sanpaolo puts the concept of “sharing” at the centre of their communication strategy.

The task of representing the idea of sharing was entrusted to an element with a particularly suggestive emotional value: the table. A solid, physical object that we all find in our daily lives, which represents something we sit around to converse, discuss, decide and cooperate to find the right solution. A table that becomes a symbol of sharing that we also find in the branches of Intesa Sanpaolo.