Volkswagen launches a new campaign by DDB Group Italy, offering a fresh take on one of the most anticipated moments of the year: Black Friday.

This time, the brand has decided to extend the occasion, turning a single day of offers into an entire month of opportunities. That’s how Black Month is born, a period that makes November the ideal time to find your Volkswagen.

The campaign focuses on the number 99, used as a common thread linked to the special offer and turned into a playful message set in garages, places where people store their Black Friday purchases and that naturally evoke the Volkswagen world.

Running throughout November across TV, radio, digital, and social media, the campaign has been further amplified through a collaboration with Amazon, which helped strengthen the brand’s presence during this key shopping period.
Link video: https://vimeo.com/1133793653/3694abea5d?share=copy&fl=sv&fe=ci

Agency: DDB Group Italy 
Chief Creative Officer: Luca Cortesini
Executive Creative Director: Gabriele Caeti
Creative Directors: Giorgio Fresi, Lorenzo Marzetti
Art Director Supervisor: Adriawan Purwanto
Art Director Senior: Manuel Altadonna
Copywriters: Federica Bertini, Marco Villella
Video Editor Intern: Francesco Trapanese
Account Director: Jasmine Minetto
Account Supervisor: Elena Zanni
Senior Account Manager: Anna Pellegrino, Cecilia Albini
Social Media Supervisor: Fabrizio Lauretta
Community Manager: Martina Ossani
Casa di produzione: Karen Film
Post production: B612