A poetic tale celebrating the value of the bonds that drive us to reach
the ones we love
Christmas is that time of the year when it is easiest to feel the urgent and vital need to reunite with those we love most. And there is no distance or feat that can prove too great: this is the magic of the holidays, an atmosphere that always knows how to give us the strength to achieve anything, and go anywhere.
It is with this spirit that ITA Airways lends its wings to let the magic of Christmas take off with a new story dedicated to the power of love – the starting point of the journeys that matter, as well as the protagonist of the 2025 Christmas campaign, online from December 15th across all the brand’s digital and social channels.
“Miracle on the 34th Branch”: this is the title of the film conceived by DDB Group Italy and produced by Karen, which centers on two gingerbread cookies in love who, separated and ending up in two different and distant houses, will do everything to find each other again. A small, universal story in which each of us can recognize ourselves, especially at Christmas, and through which ITA Airways confirms once again that the most special journey is the one that brings us to those who truly matter to us.
LINK TO VIDEO (LONG VERSION) https://vimeo.com/1145319426/b885355cf7?fl=pl&fe=sh
CREDITS:
Agency: DDB Group Italy
Chief Creative Officer: Luca Cortesini
Executive Creative Directors: Samantha Scaloni, Daniel Cambò
Senior Copywriter: Davide Donati
Senior Art Director: Camilla Vanadia
Art Director: Maurilia Piazza
New Business & Operations Director: Elena Boso
Strategy Director: Marco Mammino
Client Service Director: Luisa Brugnano
Account Supervisor: Elisabetta Destro
Production: Karen™ Film
Director: Alessandro De Leo
Executive Producer: Tommaso Pellicci
Producer: Margherita Bardari
Junior Producer: Rebecca Ferri
DOP: Guido Mazzoni
Production Designer: Amos Caparrotta
Stylist: Ingrid Pastore
Make-up: Silvia Murciano
1st AD: Nicola Cerispecchio
Head of Post-Production Karen™: Giancarlo Giani
Production Manager: Mattia Longhi
Editor: Matteo Motzo
Post-Production: 22Dogs
VFX Producer: Federica Sbattini
CG Supervisor: Marco Squeo
3D Artists: Daniele Zambelli, Riccardo Favaro, Marco Farace, Giannicola Maccarinelli
Compositing: Luigi Mobiglia, Alessandro Tibiletti
Online: Francesco Bianco
Color Grading: Daniel Pallucca
Sound Design and Mix: Operà Music