ADCI Awards 2025: DDB Italy wins the Grand Prix with Good to Read Packs for Bennet (Best Client of the year) and Best Company Agency, with 4 Golds, 4 Silvers, 3 Bronzes and 10 shortlists as well.

The 40th edition of the ADC Awards, the most prestigious prize of our industry, has been a new opportunity for DDB Italy to show the relevance of that kind of creative work that combines creative effectiveness and the ability to stir people’s emotions and have a tangible impact on the market.

The ADCI Awards Ceremony on the 6th of November – held within the frame of Intersections, the biggest Italian event focused on Marketing, Communication, Creativity and Technology – has seen the triumph of DDB Italy, awarded as Best Company Agency, and the success of Good to Read Packs, the reading campaign that, following several international prizes, has been awarded with the Grand Prix. This thrilling result was the product of the huge teamwork led by the agency, together with Bennet S.p.A., nominated as Best Client of the year, in the wake of the strategic and creative platform Hungry for Culture.

4 Golds, 3 Silvers, 3 Bronzes and 10 shortlists won by 4 different projects (Good to Read Packs, Italo is magic, The Red Flag Tag, The Screening Banana) with 3 different clients (Bennet, Italo NTV and IKEA). These are the awards that granted DDB Italy the title of Best Company Agency.

Luca Cortesini, Chief Creative Officer of DDB Italy, states: “Such a huge success is the product of cultivating and promoting excellence. We believe in the work of passionate, committed and talented people, carried on with a truly effective method, as you can tell from the numerous prizes won by many, diverse clients. We are really satisfied and proud of these achievements”.