Rome, december 2025. “If art has always portrayed food, what does it reveal today about our relationship with it?”
This simple yet urgent question inspired The Art Of Saving Food, a guide that explores major artworks from the past to raise awareness around contemporary food waste.
Developed by DDB Group Italy with the support of subject-matter experts, the book weaves together art analysis, key data on food waste, and practical tips to reduce it—showing that every ingredient carries cultural value long before its nutritional one.
By bringing together art, culture, and social commitment, the project supports ACLI Roma’s initiative Il Cibo che Serve, which each year rescues surplus food from markets, shops, fishmongers, bakeries, and supermarkets across Rome and redistributes it to parishes, family homes, community kitchens, and vulnerable households.
Alongside the book, a TV commercial will be on air from December 7 on Mediaset networks, encouraging viewers to look at food differently and turn the fight against waste into an act of collective responsibility.
The initiative will also run across ACLI Roma’s Meta channels and will be further amplified through a dedicated podcast.
Download here the book The Art Of Saving Food.

CREDITS:
Agency: DDB Group Italy
Chief Creative Officer: Luca Cortesini
Executive Creative Director: Gabriele Caeti
Creative Directors: Giorgio Fresi, Lorenzo Marzetti
Copywriter: Francesco Biondo
Art Director: Tancredi Coco
Head Of Digital Planning: Laura Fratini
Community Manager: Martina Ossani
Strategy Director: Marco Mammino
Strategic Planners: Giulia Maggio, Chiara Culivicchi
Account Supervisor: Elisabetta Destro

A production: DUIT S.r.l
A project in collaboration with Fulcro Lucem S.r.l

Project Manager: Erika Nardini 
Director of Production: Gianmarco Cannone 
Assistant Producer: Claudia Mastrogregori
Director & Director of Photography (DOP): Nicolò Ballante 
Gaffer: Samuel Salvadori 
1AC: Federico Rao 
Production Sound Mixer: Andrea Guarracino 
Set Designer: Flaminia Gaetani 
M.u.a: Chiara Lombardi 
Stylist: Sara Agliocchi 
Editor e Colorist: Andrea Catini
Assistant Editor: Emanuele Barbieri

Client: ACLI Roma
Deputy President of ACLI Rome: Lidia Borzì
Communication Officer for ACLI Rome: Monia D’Ottavi