Pagani Automobili—the prestigious Italian marque renowned for designing and producing some of the world’s most exclusive Hypercars— has appointed Tribal DDB as its new partner to manage its social media channels.

Founded in 1998 in San Cesario sul Panaro, just outside Modena, by visionary Italo-Argentinian designer and constructor Horacio Pagani, the company follows a unique philosophy that blends aesthetic vision with scientific precision. Each creation embodies this approach, combining obsessive attention to detail, the use of the finest materials, and a true devotion to craftsmanship with the most advanced engineering solutions.

Tribal DDB’s dedicated multidisciplinary team will work closely with Pagani’s Communication Department to define channel strategies and manage content, ensuring that every message reflects and amplifies the brand’s core values: passion, innovation, craftsmanship, and world-class excellence.