The campaign aimed at raising awareness and broadening the perception of the importance of air conditioning. In fact, air is not only what surrounds us but more importantly what enters in our bodies, more than 20,000 times a day, through breathing. The creative idea reminds us how important air quality is and emphasizes how through its features, the LG DUALCOOL Atmosfera air conditioner with integrated air purifier can effectively purify the air in our homes.