Print Archivi - DDB Group

THE SCREENING BANANA

Cos’hanno in comune le banane con la nostra pelle? Le macchie: grandi e piccole, chiare o scure, regolari o frastagliate. Esattamente come i nostri nei. Ma nel caso della pelle, dietro una macchia può nascondersi un melanoma. Se diagnosticato in tempo, il melanoma ha una probabilità di guarigione del 90%. Eppure il 54% degli Italiani non ha mai fatto un controllo dei nei. Un dato allarmante, considerato che si verificano 13.000 nuovi casi ogni anno, ma soprattutto che basta un autoesame visivo per accendere il campanello d’allarme.

Da questa considerazione nasce “The screening banana”, il progetto sviluppato per Bennet, in collaborazione con Fondazione Veronesi, per sensibilizzare sull’importanza della diagnosi preventiva.

In tutti gli ipermercati Bennet, sulle banane, in corrispondenza di una macchia, è stato applicato uno sticker removibile che riporta i parametri fondamentali per un autoesame dei nei: colore, dimensione, simmetria e bordatura. Uno strumento semplicissimo che aiuta a “leggere” i propri nei, anche tramite un QR code che conduce a pagine di approfondimento su bennet.com.

Un gesto quotidiano come la spesa diventa così il boost per affrontare importanti temi sociali e culturali presso un vasto pubblico.

GOOD TO READ PACKS

Per stare bene, è sufficiente prendersi cura del proprio corpo? Il 94% degli Italiani legge le informazioni nutrizionali sulle confezioni dei cibi per alimentarsi meglio, ma non presta altrettanta cura a come alimentare il proprio pensiero, visto che quasi il 60% non legge neanche un libro l’anno.

Da qui prende il via la nuova campagna “Good To Read Packs” sviluppata per Bennet, nel solco di “Hungry for Culture”, progetto lanciato nel 2022 con l’obiettivo di riportare la lettura nella quotidianità degli Italiani.

Anche questa volta, l’approccio creativo mira a coinvolgere direttamente le persone, trasformando abitudini e gesti ordinari in momenti di riflessione, per spingere al cambiamento.

Il punto di partenza sono le confezioni di alcuni prodotti essenziali su cui, attraverso un sofisticato lavoro di redesign, sono stati integrati alcuni estratti di grandi classici della letteratura. Scelti in base a un preciso punto di contatto: al loro interno viene, infatti, citato proprio il nome del prodotto che li “ospita”. Il lettore viene così trasportato al centro di una storia e indotto a continuare a leggerla, tramite un QR code che trova sempre spazio sulle confezioni.

L’obiettivo è chiaro: trasformare il momento in cui facciamo attenzione a come nutrire il nostro corpo, in un’occasione per sensibilizzare sul bisogno di nutrire il nostro pensiero.

ITALO IS MAGIC

Many see the train as just a means of transportation, but it has always been so much more. Since childhood, it has allowed us to travel with our imagination, reaching the most incredible places. Today, those journeys are no longer confined to fantasy. They can be experienced for real, aboard Italo.

This is the heart of a truly spectacular campaign designed to showcase the brand’s unique and distinctive travel experience. At its center is a film that, in its various cuts, becomes an emotional journey in itself brought to life by the vivid and unstoppable imagination of a child.

Unstoppable, just like the powerful soundtrack that accompanies it: Queen’s iconic “Don’t Stop Me Now.”

VOLKSWAGEN CERTIFIED PRE-OWNED

Buying a used car doesn’t mean making compromises, because some still guarantee top-level reliability. Like the Volkswagen Certified Pre-Owned: safe and backed by 110 quality checks, carried out by highly qualified professionals. That’s why every one of our cars is always
“Usata di zecca.”

ORGANIZzZzZz

IKEA - Una camera in ordine regala sonni tranquilli.

Sleeping well is a challenge these days. And to overcome it, we often turn to all sorts of remedies, overlooking the power of a simple yet essential ally: order. Together with IKEA Italia, we showed how organized spaces can lead to peaceful sleep through an integrated campaign that includes TV, digital, and DOOH across major Italian cities. The journey culminated in an experiential installation in the heart of Milan, where people are sleeping less and worse, to raise awareness and prove that “A tidy bedroom makes you sleep tight”. So that good sleep becomes easier to find for everyone.

THE CROPPED CAR

Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.

The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.

People loved the campaign, hated the campaign, but above all talked about it.

Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.

MAKE IT A TEN

The perfect aperitivo is all about the right mix: your favourite cocktail bar, a group of great people, a bartender who knows exactly what you like. And a uniquely crafted gin to make the whole experience taste like a ten.

On the occasion of the restyling of its iconic bottle and its new positioning as true protagonist of the Italian aperitivo, together with the launch of a brand new signature cocktail, the Tiny Ten, we showed how to make the most of this occasion presenting a very special guest: meet Tanqueray No. TEN.

Volkswagen Service – The Winter Jacket

Winter is an especially tough season for cars, that have to face all kinds of issues related to cold temperatures and poor weather conditions. Only Volkswagen mechanics know your car perfectly and can provide the best possible protection for your vehicle in this time of the year, thanks to Volkswagen Winter Check.

Not just products.

IKEA believes that great design should be available to everyone. No wonder its Design is called Democratic: a combination of function, form, quality, sustainability, and low price. Starting from this last principle, affordability, we brought to life an integrated campaign that describes IKEA solutions as more than just products, because they’re developed to make the difference in every home. And to be accessible to anyone. And that’s why, thanks to IKEA, with little you can get a lot for your life.

La Fibra chiara e tonda

After having revolutionized the mobile telco market in just three years, iliad launches its first offer for the fixed network: iliadbox, the clear and round optic fiber.

And it does so with the irreverent and visionary style it has accustomed us to over the years. In just 30 seconds, the new iliad campaign sweeps away the old clichés and unclear promises that characterize the communication of telephone companies, to take us to a world where we can finally see ourselves clearly, indeed round.