IKEA believes that great design should be available to everyone. No wonder its Design is called Democratic: a combination of function, form, quality, sustainability, and low price. Starting from this last principle, affordability, we brought to life an integrated campaign that describes IKEA solutions as more than just products, because they’re developed to make the difference in every home. And to be accessible to anyone. And that’s why, thanks to IKEA, with little you can get a lot for your life.