Minds of Change
With the project "Minds Of Change. We support the idea of change", the Swedish giant highlights its commitment to supporting Italian minds that aim to improve the health of our planet through green projects and ideas.   If it is true that living in a pleasant, stimulating and inspiring environment facilitates the development of ideas, who better than IKEA can actually put this into practice? This is why the brand sustainably redesigned way the interior spaces, from domestic environments to the most chaotic work environments, of three Italian scientists who are working on 3 major projects related to the future of the planet and the humanity that inhabits it.   A campaign whose videos and branded content were not only designed to present our three testimonials and support their ideas, but also to inspire as many people as possible to change.