Each IKEA product has a unique style but contains infinite stories. Because there are infinite ways to organize our homes and our lives. There are those who pay attention to every detail and those who feel at home only in the chaos. After all, the perfect order doesn’t exist, there’s a perfect order for each one of us. And at IKEA, for a small price, you always find the right solution to organize your needs and passions.
An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.
Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.
Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.
On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.
Winter is an especially tough season for cars, that have to face all kinds of issues related to cold temperatures and poor weather conditions. Only Volkswagen mechanics know your car perfectly and can provide the best possible protection for your vehicle in this time of the year, thanks to Volkswagen Winter Check.
Wherever your home is, IKEA is always closer to you in so many different ways. Even if you live in a tiny mobile home that travels all around Italy. In fact, it’s a tiny mobile home that stars in the Swedish brand’s new TV campaign, which aims to show how, thanks to the many affordable solutions and proximity services, each of us can realize our idea of home, wherever and whenever we want to. The 45″ film shows us the story of a young traveling couple that, despite moving all the time, is always within easy reach of IKEA products and solutions.
The fate of the best is to be overcome, yet the first stays so forever. That is what Lamborghini does since always. As when introducing Lamborghini Miura, it created a whole new category: supercar. Since then, supercars never stopped making us dream, but they all were inspired by this iconic model. We chose this story to celebrate the company’s 60th anniversary and to introduce the new tagline that will guide the brand from now on.
With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup.
Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.
A worldwide enterprise, just like the performance of the ID range.
Data don’t lie. Prejudices do.
ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.
Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.
A suitcase can contain a whole life. Like for the millions of Ukrainians forced to flee the war in 2022. This was the origin of the awareness campaign “The Suitcase” with which IKEA decided to put its customers in front of the reality, shaping in one of its setting rooms what’s left of every Ukrainian refugee’s home: a simple suitcase. A symbol with a strong impact that emotionally touched all IKEA customers across Italy, pushing them to donate essential goods to Ukrainian refugees and thus to give them back the warmth of the home that they were forced to leave behind.