Valentine’s Day is the day of love. And among all love stories, there is a very important one that involves us all: the one with the planet. That’s how the “Unwasted Bouquet” campaign designed for Bennet was born, launching the first Valentine’s Day bouquets made entirely from fresh seasonal vegetables, with the aim of raising awareness against food waste and promoting more sustainable habits.
The campaign, developed on social and digital channels, led to Bennet’s e-commerce site where people could find ingredients and video tutorials to compose their own favorite vegetable bouquet, combined with specific recipes to cook it using every part of it, until the last leaf. For a romantic, sustainable and waste-free dinner.
With Bennet’s Unwasted Bouquets, Valentine’s Day becomes an opportunity to remember that we should dedicate all our love and care to the environment.
In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too.
Victims of domestic violence are often forced to seek refuge from the first place where to feel safe, their home. On the occasion of the International Day for the Elimination of Violence against Women, IKEA presents SÄKERHET: the first wardrobe lock designed to close yourself from the inside. Ideal for converting any closet into a shelter from domestic violence.
Obviously it doesn’t really exist, because a product cannot solve this dramatic problem. But it can make you reflect on how, in Italy, if you are a woman, a lock can protect you more than the law.
SÄKERHET was born as a provocation to shed light on an endemic problem in our Country and on the need to approve an urgent law that effectively protects victims of domestic violence.
Each IKEA product has a unique style but contains infinite stories. Because there are infinite ways to organize our homes and our lives. There are those who pay attention to every detail and those who feel at home only in the chaos. After all, the perfect order doesn’t exist, there’s a perfect order for each one of us. And at IKEA, for a small price, you always find the right solution to organize your needs and passions.
An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.
Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.
Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.
On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.
Winter is an especially tough season for cars, that have to face all kinds of issues related to cold temperatures and poor weather conditions. Only Volkswagen mechanics know your car perfectly and can provide the best possible protection for your vehicle in this time of the year, thanks to Volkswagen Winter Check.
Wherever your home is, IKEA is always closer to you in so many different ways. Even if you live in a tiny mobile home that travels all around Italy. In fact, it’s a tiny mobile home that stars in the Swedish brand’s new TV campaign, which aims to show how, thanks to the many affordable solutions and proximity services, each of us can realize our idea of home, wherever and whenever we want to. The 45″ film shows us the story of a young traveling couple that, despite moving all the time, is always within easy reach of IKEA products and solutions.
The fate of the best is to be overcome, yet the first stays so forever. That is what Lamborghini does since always. As when introducing Lamborghini Miura, it created a whole new category: supercar. Since then, supercars never stopped making us dream, but they all were inspired by this iconic model. We chose this story to celebrate the company’s 60th anniversary and to introduce the new tagline that will guide the brand from now on.