INTESA SANPAOLO FOR X FACTOR

DDB Group with Intesa Sanpaolo, official sponsor di X Factor 2016. For Intesa Sanpaolo, looking ahead means being on the side of the younger generations, their projects, their dreams, their challenges. This is what led to the X Factor 2016 sponsorship.

Sharing Ideas

With a new positioning, Intesa Sanpaolo puts the concept of “sharing” at the centre of their communication strategy.

Mediaset Premium

The exclusivity of the UEFA Champions League. Nothing draws you in more.

Sport Edition

“Sport has never looked so good”: is the claim used for the 2016 Volkswagen Golf Sport Edition TV campaign, told through a particular work out session of an amateur runner. With a surprise ending.