With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup.
Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.
A worldwide enterprise, just like the performance of the ID range.
Data don’t lie. Prejudices do.
ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.
Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.
A suitcase can contain a whole life. Like for the millions of Ukrainians forced to flee the war in 2022. This was the origin of the awareness campaign “The Suitcase” with which IKEA decided to put its customers in front of the reality, shaping in one of its setting rooms what’s left of every Ukrainian refugee’s home: a simple suitcase. A symbol with a strong impact that emotionally touched all IKEA customers across Italy, pushing them to donate essential goods to Ukrainian refugees and thus to give them back the warmth of the home that they were forced to leave behind.
To celebrate the World Children’s Day (20th November 2019), together with IKEA, and in collaboration with Save the Children, we developed a project to raise awareness on the issue of witnessing violence afflicting children. Even before they learn to speak, children communicate. They do so through the means they have at their disposal, such as drawings, with which they express their emotions, as well as their discomforts, which are often ignored by adults. For this reason, the drawings of children victims of witnessing violence are inserted in a completely natural way in the exhibition areas of the IKEA stores. At the end of the exhibition, an experiential wall shows the drawings, telling the stories of children who have been victims of witnessing violence, inviting clients to support the petition on Save the Children website. The line: “Just because you didn’t see them, it doesn’t mean it didn’t happen”. The project takes place in all IKEA stores from the 20th to 24th of November. The campaign ends on Social Media.
The Invisible Monument is dedicated to the millions of invisible stories of those with a rare disease. A marble monument, but without a sculpture, to bring a problem to light and accelerate the political debate in support of rare disease patients.
Truth and Revolution are the two concepts pursued by iliad since its arrival in the telco sector about two years ago. In 2020 iliad shows how only the truth makes us aware and therefore adults.
For years, IKEA has been committed to creating solutions that make everyday life more sustainable and circular. But there’s someone who has been doing it since ever, the past generations, who grew up making recovery a real lifestyle. So who, better than them, can teach it to the new generations?
Thus, “From Generation to Regeneration” was born, a project in collaboration with Anteas, an association that has always given a voice to those who want to make their knowledge of a lifetime available to the community.
Guided by the message “To change the future, let’s put the past back into circulation”, this activity gave birth to different contents, with the constant aim of stimulating a dialogue on the circular philosophy between different generations and inspiring people on the theme of creative recycling. Thus, five video tutorials were born, in which Anteas experts and a group of young influencers collaborated to upcycle old IKEA products. But that’s not all. “From Generation to Regeneration” became a podcast to tell the extraordinary stories of five people who have made circularity their philosophy of life, as well as a series of workshops and in-store activities.
29% of car accidents are caused by speeding.
It is scientifically proven that our driving style is influenced by the type of music we are listening to, which unconsciously makes us drive following its rhythm.
This happens because the BPM (beats per minute) of a song positively affects our heart rate, leading us to exceed speed limits.
Being an automotive company with a strong focus on safety, Volkswagen decided to offer drivers a solution to this problem. Together with scientists and musicians, we have developed an algorithm that can determine the perfect BPM to stimulate driving within speed limits. This is how we created Safelists: four playlists that specifically help driving within speed limits depending on the type of road: Country Road List, Urban Street List, Motorway List and Suburban Road List.
You could always feel the safety of a Volkswagen. From now on, you can also listen to it.
Feeding our body is a primary need, but way too often we forget to nurture our most important side: our mind. To do it, reading has always been considered food for thought, the only mean to grow as human beings and as a society. So, with large-scale retail brand Bennet, we created an awareness campaign about cultural consumption, with the aim of bringing back the habit of reading in everyday life. How? Displaying books for sale where people focus their attention the most, in food aisles.
IKEA believes that great design should be available to everyone. No wonder its Design is called Democratic: a combination of function, form, quality, sustainability, and low price. Starting from this last principle, affordability, we brought to life an integrated campaign that describes IKEA solutions as more than just products, because they’re developed to make the difference in every home. And to be accessible to anyone. And that’s why, thanks to IKEA, with little you can get a lot for your life.