Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.
October 2020. Due to the pandemic’s restrictions, for the first time ever, Italian people were forced to spend the Halloween night at home. So, to celebrate the scariest night of the year we created The Fearniture Collection: an ironic campaign that promote IKEA product’s shadows turning (and pricing!) them into spooky monsters. Because in the darkness of your home, even the most innocuous piece of furniture can become a nightmare.
84% of women have endured cat-calling, a harassment frequent not only on the streets, but also online. While in France, Belgium and many other countries it’s punished by the law, in Italy it’s not considered an offence. As insurance company specialized in protection, Zurich Connect chose to take a stand for women’s right giving them the first cross-country defense against verbal sexual harassment. We intercepted cat-calling comments on social media and, using a pseudonym, we sent a bait link to the harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment.
But there is no protection without justice. That’s why we asked people to help us change the law signing the petition to make cat-calling a punishable offence in Italy too.
In his new role as ambassador for the ID. range, Francesco Totti took the field wearing a new uniform, that of the team of engineers who are developing Volkswagen electric cars and who introduced him to their characteristics and technologies.
In this series of episodes, we follow Francesco Totti’s journey through the Volkswagen ID. R&D center in Wolfsburg. He loves to make jokes and sure there are some misunderstandings with the engineers, but he manages to learn all the secrets and advantages of the electric mobility and translates them for us in his own straightforward way.
When you don’t have to pay the installments of your new car for 3 months, you can even forget you have bought it. This is what happens in the 2 commercials of the new campaign for the SUV range. A Volkswagen style message that emphasizes how even the purchase of a new car can be experienced without worries.
After having revolutionized the mobile telco market in just three years, iliad launches its first offer for the fixed network: iliadbox, the clear and round optic fiber.
And it does so with the irreverent and visionary style it has accustomed us to over the years. In just 30 seconds, the new iliad campaign sweeps away the old clichés and unclear promises that characterize the communication of telephone companies, to take us to a world where we can finally see ourselves clearly, indeed round.
Every year, 30 million Italians anxiously wait for the latest edition of the IKEA catalogue to arrive in their mailboxes.
In 2020, however, for the first time in history, the brand decided not to deliver it directly to people’s homes but to distribute it from IKEA stores.
Confessing the end of this deep-rooted ritual to Italians was almost unthinkable.
Therefore, DDB Italia came up with a special campaign: The UnCampaign, the first campaign designed to be ignored.
But also to be illegible, indecipherable, unattainable and unreachable, through the use of specially-chosen touch points and media: OOH positioned in the least frequented places in Italy, incomprehensible prints, ADV displays on the web’s least visited websites and social media done in reverse, with complete strangers used as Influencers and endless Instagram stories, all designed to be skipped.
A special video was made to communicate the sad news to the target audience, who were completely swept away by the campaign. And certainly amused.
The result?
In-store and site traffic increased dramatically, along with brand awareness.
All, with 0 million earned media impressions.
There are over 130 million premium accounts on Spotify, users who pay every month to enjoy the service without ad interruptions. That’s why, to launch the New Polo on this platform, we published the New PoloLists: 4 playlists which, including some of the most loved songs by our target, describe 4 surprising aspects of the New Polo when they are read in order.
How? The titles of the songs have been organized to compose a storytelling on the related features. An original way to transform even a playlist into a new media, bypassing the limits of this platform that doens’t provide advertising contents to users with a premium account.
Are we really sure that parents are the ones to be tired of having their sons at home? With Mutuo Giovani, it’s the ideal time to buy your first home, and to tell the story we’ve overturned the stereotype of the son who comes home late at night and disturbs his parents’ sleep. In our case, in fact, it is the boy who is woken up by the noisy and clumsy return of his parents, realising that he wants his independence and a house of his own.
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