DDB Archivi - Page 5 of 9

Unknown Places

The first photography exhibition of places that don’t exist.

The launch of the IKEA Catalogue takes place every year almost as a ritual but this year it has a deeper meaning, linked to the new role that our homes have in our lives and to the brand’s ability to positively support the need for change. Based on these premises, DDB Group Italy developed a strategic and communication platform in which the IKEA Catalogue was turned into a handbook that makes even the impossible seem possible, like adopting sustainable living solutions without great effort and with ease.

During the pre-launch phase we creatively played on a paradox: nobody knows better than animals how to balance sustainability with saving, as they are capable in their daily life of living in a perfectly sustainable way without using too many resources. This is how our digital and social video-strategy, with many “furry” protagonists, was launched.

The launch Campaign instead, which included Print, Billboard, Digital and Radio channels, describes the iconic actions linked to the new products that “talk” about sustainability: from meatballs with vegetable proteins that taste identical to meat, the BILLY bookcase edition produced with wood from the forest damaged by the Vaia storm, to bedroom products made from cotton grown with sustainable methods that fully respect the environment.

Proud of every good night’s sleep

Ikea reawakens the power of a good night’s sleep

Zurich Connect – The Women’s Protection

On the International Day for the Elimination of Violence against Women and in collaboration with the association Se Non Ora Quando? DDB Group Italy, together with Zurich and all its employees, created The Women’s Protection, an online protection for women.

As verbal violence is increasing on social media, Zurich and Zurich Connect deployed their 1,000 employees, who looked for offensive comments at women and reported them through their personal profiles until they were removed. Moreover, throughout the day, women who had been victims of verbal violence on social media were able to request the intervention of the employee team, mentioning Zurich Connect right under the insults received.

IKEA – 30 years, 30 ads

The year in which IKEA Italy has turned 30 years old, a display campaign was born describing 30 products through 30 ads. After all, is there a better way to pay tribute to a brand that loves copywriting, if not with other copywriting?

PROTECT THE LOVE

Together with Zurich Connect we created “Protect The Love”, an activity aimed at combating discrimination and hatred towards the LGBT + community.

IKEA – Home’s for book

A special birthday for the BILLY bookstore which turns 40! IKEA celebrates with an entire weekend of festivities, concretizing a reflection related to the reality of reading in Italy: we read always less (in fact, it is estimated that 57.6% of Italians do not read even one book in a year) compared of a continuous increase in new publications (70,000 new books published in 2018). As a result, emerging writers find it difficult to make themselves known to the general public.
Hence the idea of the brand as the bearer of a cultural message, wanting to become a meeting point between the public and writers: a special initiative dedicated to emerging writers that will take place in the IKEA store in San Giuliano Milanese.
For the occasion, thanks to the collaboration with IBS.it, the Italian online bookstore, the Billy bookshops in the store hosted works by authors not yet known to the general public, recreating inside IKEA a real reading circle animated by events, readings to the public, presentations with the presence of the authors and activities to rase awareness among participants on the theme of reading.

Stories of Violence

The project, called #Every15Seconds, comes to life from a fact: every 15 seconds a woman suffers violence. Exactly the time of an Instagram story. Hence the idea of posting every 15 seconds, on November 25th, real stories of victims of violence, for a total of more than 5000 stories published in 24 hours. Stories that will be erased from social media, but not from the lives of these women.