Activation Archivi

ONE IN A THOUSAND

Motorsport is one of the most followed and celebrated realities in the world, but even if it has a very rich history, very few women have had the opportunity to write it.

This is why, on the occasion of International Women’s Day, Audi has decided to celebrate in a branded content the story of Fabrizia Pons, one of the most important protagonists of the racing world, who became a legend by testing a technology that made the evolution of motor racing: quattro-wheel drive. Because there are stories that, only if told, can inspire us to write new ones.

UNWASTED BOUQUET

Valentine’s Day is the day of love. And among all love stories, there is a very important one that involves us all: the one with the planet. That’s how the “Unwasted Bouquet” campaign designed for Bennet was born, launching the first Valentine’s Day bouquets made entirely from fresh seasonal vegetables, with the aim of raising awareness against food waste and promoting more sustainable habits.

The campaign, developed on social and digital channels, led to Bennet’s e-commerce site where people could find ingredients and video tutorials to compose their own favorite vegetable bouquet, combined with specific recipes to cook it using every part of it, until the last leaf. For a romantic, sustainable and waste-free dinner.

With Bennet’s Unwasted Bouquets, Valentine’s Day becomes an opportunity to remember that we should dedicate all our love and care to the environment.

SÄKERHET

Victims of domestic violence are often forced to seek refuge from the first place where to feel safe, their home. On the occasion of the International Day for the Elimination of Violence against Women, IKEA presents SÄKERHET: the first wardrobe lock designed to close yourself from the inside. Ideal for converting any closet into a shelter from domestic violence.

Obviously it doesn’t really exist, because a product cannot solve this dramatic problem. But it can make you reflect on how, in Italy, if you are a woman, a lock can protect you more than the law.

SÄKERHET was born as a provocation to shed light on an endemic problem in our Country and on the need to approve an urgent law that effectively protects victims of domestic violence.

THE CROPPED CAR

Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.

The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.

People loved the campaign, hated the campaign, but above all talked about it.

Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.

MAKE IT A TEN

The perfect aperitivo is all about the right mix: your favourite cocktail bar, a group of great people, a bartender who knows exactly what you like. And a uniquely crafted gin to make the whole experience taste like a ten.

On the occasion of the restyling of its iconic bottle and its new positioning as true protagonist of the Italian aperitivo, together with the launch of a brand new signature cocktail, the Tiny Ten, we showed how to make the most of this occasion presenting a very special guest: meet Tanqueray No. TEN.

Volkswagen – The Perfect Match

Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.

On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.

IKEA – THE SUITCASE

A suitcase can contain a whole life. Like for the millions of Ukrainians forced to flee the war in 2022. This was the origin of the awareness campaign “The Suitcase” with which IKEA decided to put its customers in front of the reality, shaping in one of its setting rooms what’s left of every Ukrainian refugee’s home: a simple suitcase. A symbol with a strong impact that emotionally touched all IKEA customers across Italy, pushing them to donate essential goods to Ukrainian refugees and thus to give them back the warmth of the home that they were forced to leave behind.

The drawing

To celebrate the World Children’s Day (20th November 2019), together with IKEA, and in collaboration with Save the Children, we developed a project to raise awareness on the issue of witnessing violence afflicting children. Even before they learn to speak, children communicate. They do so through the means they have at their disposal, such as drawings, with which they express their emotions, as well as their discomforts, which are often ignored by adults. For this reason, the drawings of children victims of witnessing violence are inserted in a completely natural way in the exhibition areas of the IKEA stores. At the end of the exhibition, an experiential wall shows the drawings, telling the stories of children who have been victims of witnessing violence, inviting clients to support the petition on Save the Children website. The line: “Just because you didn’t see them, it doesn’t mean it didn’t happen”. The project takes place in all IKEA stores from the 20th to 24th of November. The campaign ends on Social Media.

AUDI SERVICE – THE ROAD TO TRANSPARENCY

Audi Service has always stood for excellence, thanks to skilled mechanics who are able to take care of every Audi, preserving their value over time.

Now, with the “Prezzi Chiari” initiative, transparency becomes the symbol of every maintenance work and is reflected in every mechanical component of the car. For performances in the public eye.

CUPRA e VR46 Riders Academy – NIGHT RACE

A celebration of the partnership between CUPRA and VR46 Riders Academy, two young and visionary brands that have passion as a shared value. In the beautiful setting of the Ranch of Tavullia, some of the riders have not resisted the temptation to compete in an exciting night race aboard CUPRA Born, the first 100% electric car of CUPRA.