Volkswagen – The Perfect Match

Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.

On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.

IKEA – THE SUITCASE

A suitcase can contain a whole life. Like for the millions of Ukrainians forced to flee the war in 2022. This was the origin of the awareness campaign “The Suitcase” with which IKEA decided to put its customers in front of the reality, shaping in one of its setting rooms what’s left of every Ukrainian refugee’s home: a simple suitcase. A symbol with a strong impact that emotionally touched all IKEA customers across Italy, pushing them to donate essential goods to Ukrainian refugees and thus to give them back the warmth of the home that they were forced to leave behind.

The drawing

To celebrate the World Children’s Day (20th November 2019), together with IKEA, and in collaboration with Save the Children, we developed a project to raise awareness on the issue of witnessing violence afflicting children.   Even before they learn to speak, children communicate. They do so through the means they have at their disposal, such as drawings, with which they express their emotions, as well as their discomforts, which are often ignored by adults. For this reason, the drawings of children victims of witnessing violence are inserted in a completely natural way in the exhibition areas of the IKEA stores. At the end of the exhibition, an experiential wall shows the drawings, telling the stories of children who have been victims of witnessing violence, inviting clients to support the petition on Save the Children website.   The line: “Just because you didn’t see them, it doesn’t mean it didn’t happen”. The project takes place in all IKEA stores from the 20th to 24th of November. The campaign ends on Social Media.

CUPRA e VR46 Riders Academy – NIGHT RACE

A celebration of the partnership between CUPRA and VR46 Riders Academy, two young and visionary brands that have passion as a shared value. In the beautiful setting of the Ranch of Tavullia, some of the riders have not resisted the temptation to compete in an exciting night race aboard CUPRA Born, the first 100% electric car of CUPRA.

From Generation to Regeneration

For years, IKEA has been committed to creating solutions that make everyday life more sustainable and circular. But there’s someone who has been doing it since ever, the past generations, who grew up making recovery a real lifestyle. So who, better than them, can teach it to the new generations?

Thus, “From Generation to Regeneration” was born, a project in collaboration with Anteas, an association that has always given a voice to those who want to make their knowledge of a lifetime available to the community.

Guided by the message “To change the future, let’s put the past back into circulation”, this activity gave birth to different contents, with the constant aim of stimulating a dialogue on the circular philosophy between different generations and inspiring people on the theme of creative recycling. Thus, five video tutorials were born, in which Anteas experts and a group of young influencers collaborated to upcycle old IKEA products. But that’s not all. “From Generation to Regeneration” became a podcast to tell the extraordinary stories of five people who have made circularity their philosophy of life, as well as a series of workshops and in-store activities.

Ascolta il podcast

IKEA – Home’s for book

A special birthday for the BILLY bookstore which turns 40! IKEA celebrates with an entire weekend of festivities, concretizing a reflection related to the reality of reading in Italy: we read always less (in fact, it is estimated that 57.6% of Italians do not read even one book in a year) compared of a continuous increase in new publications (70,000 new books published in 2018). As a result, emerging writers find it difficult to make themselves known to the general public.
Hence the idea of the brand as the bearer of a cultural message, wanting to become a meeting point between the public and writers: a special initiative dedicated to emerging writers that will take place in the IKEA store in San Giuliano Milanese.
For the occasion, thanks to the collaboration with IBS.it, the Italian online bookstore, the Billy bookshops in the store hosted works by authors not yet known to the general public, recreating inside IKEA a real reading circle animated by events, readings to the public, presentations with the presence of the authors and activities to rase awareness among participants on the theme of reading.

#DisegnamiUnSorriso

#DisegnamiUnSorriso (#DrawASmileOnMe) is an initiative organized by Bennet that encourages children to draw their most beautiful smiles onto virtual face masks. The whole campaign has been developed on a new website (https://disegnamiunsorriso.bennet.com/), on the brand’s social networks and in the stores. A way to let everyone smile again, virtually and concretely, through a donation to the Fondazione Umberto Veronesi, in order to support scientific research on childhood cancer.

 

 

Spring starts from you.

With IKEA we created the concept “Spring starts from you”, a state of mind more than just a season, which develops at home, even with small changes, and then slowly let us open to the world with a renewed creative spirit.

IKEA has driven the arrival of Spring with an articulated communication strategy:

The first big moment came to life in the Carugate store, with a totally “springed-over” entrance, both outside where customers were greeted by a floral signboard, and inside where the first display area was completely enveloped by the explosion of the new season.

 

But that’s not all. IKEA then took its own Spring around the city of Milan with a tram full of green outside and a sensory experience made of sounds and scents inside.