When choosing a pre-owned car, reliability can’t be optional. That’s why Volkswagen subjects its Certified Pre-Owned cars to 110 quality checks, examining them in every detail to ensure safety and confidence on the road. So you can enjoy your Volkswagen to the fullest, keeping “Tutto sotto controlli”.
Immersive, dynamic, surreal. In a word: spectacular.
Italo’s journey conquers the big screen with a 60-seconds commercial full of phantasmagorical adventures that transform the travel experience aboard the Italian operator’s fleet into pure imagination and emotion. Directed by award-winning Ernest Desumbila with the support of his renowned animation and post-production studio SAUVAGE.IT and featuring the extraordinary music of Queen’s “Don’t Stop Me Now” as the soundtrack, the film will be accompanied by several 30″ and 15″ cuts, for a plan that encompasses not only the big screen but also all other media: TV, digital, social media, and maxi-OOH in major Italian cities and train stations.
In football, as on the road, unity makes the difference. On the occasion of the upcoming World Cup qualifiers, we celebrated the renewal of the partnership between Volkswagen and FIGC with a Meta and TikTok social campaign, highlighting the bond between the support for the “Azzurri” and the new Volkswagen Super Hybrid, where combustion and electric power come together to open up a new way of experiencing mobility. The positioning of “Supporter del domani”, developed for the brand by DDB Group Italy, thus continues in a project that brings together passion and innovation.
Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.
The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.
People loved the campaign, hated the campaign, but above all talked about it.
Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.
IKEA believes that great design should be available to everyone. No wonder its Design is called Democratic: a combination of function, form, quality, sustainability, and low price. Starting from this last principle, affordability, we brought to life an integrated campaign that describes IKEA solutions as more than just products, because they’re developed to make the difference in every home. And to be accessible to anyone. And that’s why, thanks to IKEA, with little you can get a lot for your life.
Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.
When you don’t have to pay the installments of your new car for 3 months, you can even forget you have bought it. This is what happens in the 2 commercials of the new campaign for the SUV range. A Volkswagen style message that emphasizes how even the purchase of a new car can be experienced without worries.
Are we really sure that parents are the ones to be tired of having their sons at home? With Mutuo Giovani, it’s the ideal time to buy your first home, and to tell the story we’ve overturned the stereotype of the son who comes home late at night and disturbs his parents’ sleep. In our case, in fact, it is the boy who is woken up by the noisy and clumsy return of his parents, realising that he wants his independence and a house of his own.
Life is full of changes. And we can all experience them best with Audi: The Original Accessories, the Audi Collection and the Kids line help us to face any change in the right way.
This is the concept behind the new multi-subject campaign signed by Audi Service. Three films that stage Audi’s ability to always meet the needs of our lives, in an ironic and modern tone.
Together with Bennet, we made the video “Let’s not call them heroes”, dedicated to all the employees, for the responsibility and dedication they showed during COVID emergency and for the extraordinary commitment they continue to face in this period.
Bennet played a major role in supporting local communities during the COVID-19 emergency. This required an extraordinary organizational effort, carried out by its 6725 employees, with great commitment and sense of responsibility.
In order to give visibility and credit to each one of them, we made a video which presents employees not as heroes, but as normal people to be thanked even more strongly and spontaneously.