Each IKEA product has a unique style but contains infinite stories. Because there are infinite ways to organize our homes and our lives. There are those who pay attention to every detail and those who feel at home only in the chaos. After all, the perfect order doesn’t exist, there’s a perfect order for each one of us. And at IKEA, for a small price, you always find the right solution to organize your needs and passions.
An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.
Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.
Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.
On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.
With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup.
Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.
A worldwide enterprise, just like the performance of the ID range.
Data don’t lie. Prejudices do.
ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.
Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.
For years, IKEA has been committed to creating solutions that make everyday life more sustainable and circular. But there’s someone who has been doing it since ever, the past generations, who grew up making recovery a real lifestyle. So who, better than them, can teach it to the new generations?
Thus, “From Generation to Regeneration” was born, a project in collaboration with Anteas, an association that has always given a voice to those who want to make their knowledge of a lifetime available to the community.
Guided by the message “To change the future, let’s put the past back into circulation”, this activity gave birth to different contents, with the constant aim of stimulating a dialogue on the circular philosophy between different generations and inspiring people on the theme of creative recycling. Thus, five video tutorials were born, in which Anteas experts and a group of young influencers collaborated to upcycle old IKEA products. But that’s not all. “From Generation to Regeneration” became a podcast to tell the extraordinary stories of five people who have made circularity their philosophy of life, as well as a series of workshops and in-store activities.
29% of car accidents are caused by speeding.
It is scientifically proven that our driving style is influenced by the type of music we are listening to, which unconsciously makes us drive following its rhythm.
This happens because the BPM (beats per minute) of a song positively affects our heart rate, leading us to exceed speed limits.
Being an automotive company with a strong focus on safety, Volkswagen decided to offer drivers a solution to this problem. Together with scientists and musicians, we have developed an algorithm that can determine the perfect BPM to stimulate driving within speed limits. This is how we created Safelists: four playlists that specifically help driving within speed limits depending on the type of road: Country Road List, Urban Street List, Motorway List and Suburban Road List.
You could always feel the safety of a Volkswagen. From now on, you can also listen to it.
Feeding our body is a primary need, but way too often we forget to nurture our most important side: our mind. To do it, reading has always been considered food for thought, the only mean to grow as human beings and as a society. So, with large-scale retail brand Bennet, we created an awareness campaign about cultural consumption, with the aim of bringing back the habit of reading in everyday life. How? Displaying books for sale where people focus their attention the most, in food aisles.
In the evocative setting of the Ampezzo Dolomites, Audi tells how the attitude to innovation derives from the desire to always get involved and overcome one’s limits. Because this is the only way to achieve advanced and exciting performances, while fully respecting the environment. Starring: 100% electric Audi RS e-tron GT and Kristian Ghedina, Italian ski champion and racing driver, capable of representing the idea of progress according to the House of the four rings.