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ONE IN A THOUSAND

Motorsport is one of the most followed and celebrated realities in the world, but even if it has a very rich history, very few women have had the opportunity to write it.

This is why, on the occasion of International Women’s Day, Audi has decided to celebrate in a branded content the story of Fabrizia Pons, one of the most important protagonists of the racing world, who became a legend by testing a technology that made the evolution of motor racing: quattro-wheel drive. Because there are stories that, only if told, can inspire us to write new ones.

UNWASTED BOUQUET

Valentine’s Day is the day of love. And among all love stories, there is a very important one that involves us all: the one with the planet. That’s how the “Unwasted Bouquet” campaign designed for Bennet was born, launching the first Valentine’s Day bouquets made entirely from fresh seasonal vegetables, with the aim of raising awareness against food waste and promoting more sustainable habits.

The campaign, developed on social and digital channels, led to Bennet’s e-commerce site where people could find ingredients and video tutorials to compose their own favorite vegetable bouquet, combined with specific recipes to cook it using every part of it, until the last leaf. For a romantic, sustainable and waste-free dinner.

With Bennet’s Unwasted Bouquets, Valentine’s Day becomes an opportunity to remember that we should dedicate all our love and care to the environment.

SÄKERHET

Victims of domestic violence are often forced to seek refuge from the first place where to feel safe, their home. On the occasion of the International Day for the Elimination of Violence against Women, IKEA presents SÄKERHET: the first wardrobe lock designed to close yourself from the inside. Ideal for converting any closet into a shelter from domestic violence.

Obviously it doesn’t really exist, because a product cannot solve this dramatic problem. But it can make you reflect on how, in Italy, if you are a woman, a lock can protect you more than the law.

SÄKERHET was born as a provocation to shed light on an endemic problem in our Country and on the need to approve an urgent law that effectively protects victims of domestic violence.

THE CROPPED CAR

Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.

The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.

People loved the campaign, hated the campaign, but above all talked about it.

Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.

MAKE IT A TEN

The perfect aperitivo is all about the right mix: your favourite cocktail bar, a group of great people, a bartender who knows exactly what you like. And a uniquely crafted gin to make the whole experience taste like a ten.

On the occasion of the restyling of its iconic bottle and its new positioning as true protagonist of the Italian aperitivo, together with the launch of a brand new signature cocktail, the Tiny Ten, we showed how to make the most of this occasion presenting a very special guest: meet Tanqueray No. TEN.

Framing Order

Each IKEA product has a unique style but contains infinite stories. Because there are infinite ways to organize our homes and our lives. There are those who pay attention to every detail and those who feel at home only in the chaos. After all, the perfect order doesn’t exist, there’s a perfect order for each one of us. And at IKEA, for a small price, you always find the right solution to organize your needs and passions.

The AI.D

In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too.

I’M LAMBORGHINI | 60th anniversary

An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.

No More Excuses

Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.

Volkswagen – The Perfect Match

Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.

On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.