UNWASTED BOUQUET

Bennet Unwasted Bouquet

Valentine’s Day is the day of love. And among all love stories, there is a very important one that involves us all: the one with the planet. That’s how the “Unwasted Bouquet” campaign designed for Bennet was born, launching the first Valentine’s Day bouquets made entirely from fresh seasonal vegetables, with the aim of raising awareness against food waste and promoting more sustainable habits.

The campaign, developed on social and digital channels, led to Bennet’s e-commerce site where people could find ingredients and video tutorials to compose their own favorite vegetable bouquet, combined with specific recipes to cook it using every part of it, until the last leaf. For a romantic, sustainable and waste-free dinner.

With Bennet’s Unwasted Bouquets, Valentine’s Day becomes an opportunity to remember that we should dedicate all our love and care to the environment.

 

The AI.D

In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too.

SÄKERHET

Victims of domestic violence are often forced to seek refuge from the first place where to feel safe, their home. On the occasion of the International Day for the Elimination of Violence against Women, IKEA presents SÄKERHET: the first wardrobe lock designed to close yourself from the inside. Ideal for converting any closet into a shelter from domestic violence.

Obviously it doesn’t really exist, because a product cannot solve this dramatic problem. But it can make you reflect on how, in Italy, if you are a woman, a lock can protect you more than the law.

SÄKERHET was born as a provocation to shed light on an endemic problem in our Country and on the need to approve an urgent law that effectively protects victims of domestic violence.

Framing Order

Each IKEA product has a unique style but contains infinite stories. Because there are infinite ways to organize our homes and our lives. There are those who pay attention to every detail and those who feel at home only in the chaos. After all, the perfect order doesn’t exist, there’s a perfect order for each one of us. And at IKEA, for a small price, you always find the right solution to organize your needs and passions.

I’M LAMBORGHINI | 60th anniversary

An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.

No More Excuses

Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.

Volkswagen – The Perfect Match

Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.

On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.

Volkswagen – Road to Qatar

With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup. 

Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.

A worldwide enterprise, just like the performance of the ID range.

JUDGE RESPONSIBLY

Data don’t lie. Prejudices do.

ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.

Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.

From Generation to Regeneration

For years, IKEA has been committed to creating solutions that make everyday life more sustainable and circular. But there’s someone who has been doing it since ever, the past generations, who grew up making recovery a real lifestyle. So who, better than them, can teach it to the new generations?

Thus, “From Generation to Regeneration” was born, a project in collaboration with Anteas, an association that has always given a voice to those who want to make their knowledge of a lifetime available to the community.

Guided by the message “To change the future, let’s put the past back into circulation”, this activity gave birth to different contents, with the constant aim of stimulating a dialogue on the circular philosophy between different generations and inspiring people on the theme of creative recycling. Thus, five video tutorials were born, in which Anteas experts and a group of young influencers collaborated to upcycle old IKEA products. But that’s not all. “From Generation to Regeneration” became a podcast to tell the extraordinary stories of five people who have made circularity their philosophy of life, as well as a series of workshops and in-store activities.

 

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