Volkswagen – The Perfect Match

Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.

On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.

Volkswagen – Road to Qatar

With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup. 

Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.

A worldwide enterprise, just like the performance of the ID range.

JUDGE RESPONSIBLY

Data don’t lie. Prejudices do.

ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.

Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.

AUDI SERVICE – THE ROAD TO TRANSPARENCY

Audi Service

Audi Service has always stood for excellence, thanks to skilled mechanics who are able to take care of every Audi, preserving their value over time.

Now, with the “Prezzi Chiari” initiative, transparency becomes the symbol of every maintenance work and is reflected in every mechanical component of the car. For performances in the public eye.

From Generation to Regeneration

For years, IKEA has been committed to creating solutions that make everyday life more sustainable and circular. But there’s someone who has been doing it since ever, the past generations, who grew up making recovery a real lifestyle. So who, better than them, can teach it to the new generations?

Thus, “From Generation to Regeneration” was born, a project in collaboration with Anteas, an association that has always given a voice to those who want to make their knowledge of a lifetime available to the community.

Guided by the message “To change the future, let’s put the past back into circulation”, this activity gave birth to different contents, with the constant aim of stimulating a dialogue on the circular philosophy between different generations and inspiring people on the theme of creative recycling. Thus, five video tutorials were born, in which Anteas experts and a group of young influencers collaborated to upcycle old IKEA products. But that’s not all. “From Generation to Regeneration” became a podcast to tell the extraordinary stories of five people who have made circularity their philosophy of life, as well as a series of workshops and in-store activities.

 

Ascolta il podcast

VOLKSWAGEN – SAFELIST

29% of car accidents are caused by speeding.

It is scientifically proven that our driving style is influenced by the type of music we are listening to, which unconsciously makes us drive following its rhythm.

This happens because the BPM (beats per minute) of a song positively affects our heart rate, leading us to exceed speed limits.

 

Being an automotive company with a strong focus on safety, Volkswagen decided to offer drivers a solution to this problem. Together with scientists and musicians, we have developed an algorithm that can determine the perfect BPM to stimulate driving within speed limits. This is how we created Safelists: four playlists that specifically help driving within speed limits depending on the type of road: Country Road List, Urban Street List, Motorway List and Suburban Road List.

You could always feel the safety of a Volkswagen. From now on, you can also listen to it.

Bennet – Hungry for Culture

Feeding our body is a primary need, but way too often we forget to nurture our most important side: our mind. To do it, reading has always been considered food for thought, the only mean to grow as human beings and as a society. So, with large-scale retail brand Bennet, we created an awareness campaign about cultural consumption, with the aim of bringing back the habit of reading in everyday life. How? Displaying books for sale where people focus their attention the most, in food aisles.

Progress is measured in emotions.

In the evocative setting of the Ampezzo Dolomites, Audi tells how the attitude to innovation derives from the desire to always get involved and overcome one’s limits. Because this is the only way to achieve advanced and exciting performances, while fully respecting the environment. Starring: 100% electric Audi RS e-tron GT and Kristian Ghedina, Italian ski champion and racing driver, capable of representing the idea of progress according to the House of the four rings.

Not just products.

IKEA believes that great design should be available to everyone. No wonder its Design is called Democratic: a combination of function, form, quality, sustainability, and low price. Starting from this last principle, affordability, we brought to life an integrated campaign that describes IKEA solutions as more than just products, because they’re developed to make the difference in every home. And to be accessible to anyone. And that’s why, thanks to IKEA, with little you can get a lot for your life.

Lamborghini Aventador ULTIMAE – Timeless

Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.