Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.
In his new role as ambassador for the ID. range, Francesco Totti took the field wearing a new uniform, that of the team of engineers who are developing Volkswagen electric cars and who introduced him to their characteristics and technologies.
In this series of episodes, we follow Francesco Totti’s journey through the Volkswagen ID. R&D center in Wolfsburg. He loves to make jokes and sure there are some misunderstandings with the engineers, but he manages to learn all the secrets and advantages of the electric mobility and translates them for us in his own straightforward way.
When you don’t have to pay the installments of your new car for 3 months, you can even forget you have bought it. This is what happens in the 2 commercials of the new campaign for the SUV range. A Volkswagen style message that emphasizes how even the purchase of a new car can be experienced without worries.
After having revolutionized the mobile telco market in just three years, iliad launches its first offer for the fixed network: iliadbox, the clear and round optic fiber.
And it does so with the irreverent and visionary style it has accustomed us to over the years. In just 30 seconds, the new iliad campaign sweeps away the old clichés and unclear promises that characterize the communication of telephone companies, to take us to a world where we can finally see ourselves clearly, indeed round.
Thanks to the New Audi RS 6 Avant, doing something nice for others at Christmas doesn’t mean forgetting about ourselves: there’s always a good excuse to drive and enjoy the emotion of thrilling performances.
Every year, 30 million Italians anxiously wait for the latest edition of the IKEA catalogue to arrive in their mailboxes.
In 2020, however, for the first time in history, the brand decided not to deliver it directly to people’s homes but to distribute it from IKEA stores.
Confessing the end of this deep-rooted ritual to Italians was almost unthinkable.
Therefore, DDB Italia came up with a special campaign: The UnCampaign, the first campaign designed to be ignored.
But also to be illegible, indecipherable, unattainable and unreachable, through the use of specially-chosen touch points and media: OOH positioned in the least frequented places in Italy, incomprehensible prints, ADV displays on the web’s least visited websites and social media done in reverse, with complete strangers used as Influencers and endless Instagram stories, all designed to be skipped.
A special video was made to communicate the sad news to the target audience, who were completely swept away by the campaign. And certainly amused.
The result?
In-store and site traffic increased dramatically, along with brand awareness.
All, with 0 million earned media impressions.
Life is full of changes. And we can all experience them best with Audi: The Original Accessories, the Audi Collection and the Kids line help us to face any change in the right way.
This is the concept behind the new multi-subject campaign signed by Audi Service. Three films that stage Audi’s ability to always meet the needs of our lives, in an ironic and modern tone.
Sanofi Italy has reconfirmed its attention with a campaign dedicated to the Rare Disease Day (February 28, 2021), developed together with DDB GROUP ITALY. Removing barriers, even the emotional ones, for a full and effective social inclusion because we all know some fears but there is one that few people know and that makes it even more fearful, feeling excluded.
In a year like 2020, made of one Groundhog day after another, we needed to experience a little bit of newness. Because nothing can break the daily routine and make us feel that good.
From this concept, we created a campaign that celebrates IKEA news through the story of Mr. Cuckoo: a cuckoo fed up with monotony and ready to welcome something new and unexpected into his everyday life.
Volkswagen launches a new range campaign dedicated to 5 models, offering the first 3 installments, maintenance and health insurance.
An offer to be seized with both hands, designed to be within everyone’s reach. Or rather, almost everyone. Because those 5 astronauts who are currently in space cannot really take advantage of the opportunity.
To the tune of Brenda Lee’s I’m Sorry, we remind everyone that this new and advantageous offer is now available, but only on Earth.