When choosing a pre-owned car, reliability can’t be optional. That’s why Volkswagen subjects its Certified Pre-Owned cars to 110 quality checks, examining them in every detail to ensure safety and confidence on the road. So you can enjoy your Volkswagen to the fullest, keeping “Tutto sotto controlli”.
In football, as on the road, unity makes the difference. On the occasion of the upcoming World Cup qualifiers, we celebrated the renewal of the partnership between Volkswagen and FIGC with a Meta and TikTok social campaign, highlighting the bond between the support for the “Azzurri” and the new Volkswagen Super Hybrid, where combustion and electric power come together to open up a new way of experiencing mobility. The positioning of “Supporter del domani”, developed for the brand by DDB Group Italy, thus continues in a project that brings together passion and innovation.
Buying a used car doesn’t mean making compromises, because some still guarantee top-level reliability. Like the Volkswagen Certified Pre-Owned: safe and backed by 110 quality checks, carried out by highly qualified professionals. That’s why every one of our cars is always
“Usata di zecca.”
Motorsport is one of the most followed and celebrated realities in the world, but even if it has a very rich history, very few women have had the opportunity to write it.
This is why, on the occasion of International Women’s Day, Audi has decided to celebrate in a branded content the story of Fabrizia Pons, one of the most important protagonists of the racing world, who became a legend by testing a technology that made the evolution of motor racing: quattro-wheel drive. Because there are stories that, only if told, can inspire us to write new ones.
Italy is the most dangerous place in Europe for riding a bike: every two days, a cyclist dies in a road accident. Audi has been the first automotive brand to support the cyclists’ cause, breaking the car drivers vs cyclists pattern and promoting respect for all road users for safer and cleaner mobility.
The Cropped Car is the first Audi campaign that hides the car, focusing what’s on its side: cyclists. In all the brand’s communication, 1.5 meters of the car have been cropped out leaving space to ask for the 1.5 meters distance law, which prohibits overtaking cyclists at a shorter distance.
People loved the campaign, hated the campaign, but above all talked about it.
Major national newspapers and magazines quoted it, influencers, sports ambassadors and journalists joined the conversation on social media, and thousands interacted with the campaign, making this issue a trend topic.
An automotive icon like Lamborghini is much more than technological excellence. It’s aspiration, passion, visionary strength: all characteristics of those who work to shape it every day. And that’s what we decided to talk about on its 60th anniversary communication campaign. Shot along the production line at the Sant’Agata Bolognese factory, the film celebrates all those who have walked through its doors since 1963, allowing it to grow and evolve into the legend it has become today.
Francesco Totti is back in action as ambassador of the ID. family to promote the 100% electric Volkswagen’s models. This time, the football player comes on board the Nuova ID.3 and ID.4 to demonstrate that there are no more excuses to not change to electric mobility. In doing so, Francesco Totti, in a series of events, makes fun of the false myths about electric mobility to protect his new car. But in reality, he is well aware that the electric Volkswagen changes your life without having to change it at all.
Volkswagen becomes the new Automotive Partner of the Italian National Football Team. To celebrate the new partnership, we reminded everyone that, after all, Germans and Italians have always been a perfect match.
On the day of the first European qualification match, played in Naples, we transformed the most classic of the icons of this city: pizza margherita.
For the whole day, in fact, Volkswagen offered to Italian fans near the stadium pizza with typical Bavarian sausages. The initiative was amplified on social channels with a video and through the stories of users who shared the taste of this new partnership.
Winter is an especially tough season for cars, that have to face all kinds of issues related to cold temperatures and poor weather conditions. Only Volkswagen mechanics know your car perfectly and can provide the best possible protection for your vehicle in this time of the year, thanks to Volkswagen Winter Check.
Audi’s new idea of mobility is made of more than just cars. What better place to talk about it than locations that cars can’t reach? Venice and Parco Naturale Fanes Senes Braies in Alta Badia offered an enchanted setting for Next Stop: The Future, a branded content featuring Fabrizio Longo (Brand Director Audi Italy) and special guests giving a speech about mobility of tomorrow while navigating through canals of Venice and walking through Dolomiti’s landscapes. In fact, these places are at the cutting edge in the development of solutions to face environmental challenges and inspired a talk about the Audi vision of tomorrow.