The fate of the best is to be overcome, yet the first stays so forever. That is what Lamborghini does since always. As when introducing Lamborghini Miura, it created a whole new category: supercar. Since then, supercars never stopped making us dream, but they all were inspired by this iconic model. We chose this story to celebrate the company’s 60th anniversary and to introduce the new tagline that will guide the brand from now on.
With the right energy you can change mobility and, why not, also history. For this reason, together with Volkswagen and Francesco Totti, ambassador of the ID family, we successfully realized what seem impossible: bringing “Italy” to the World Cup.
Even if the Italian Team missed the qualification again, the captain thought to bring literally Italy to Qatar, with the hold of the iconic ID. Buzz 100% electric.
A worldwide enterprise, just like the performance of the ID range.
Data don’t lie. Prejudices do.
ECU Testing research points out a disturbing statistic: 97% of men believe that women drive worse than them. But data seems to say exactly the opposite.
Always active on the front of gender equality and as a partner of Woman Motor Bootcamp, Volkswagen decided to run a campaign on its social media channels to disassemble, data in hand, prejudices about female driving.
Audi Service has always stood for excellence, thanks to skilled mechanics who are able to take care of every Audi, preserving their value over time.
Now, with the “Prezzi Chiari” initiative, transparency becomes the symbol of every maintenance work and is reflected in every mechanical component of the car. For performances in the public eye.
A celebration of the partnership between CUPRA and VR46 Riders Academy, two young and visionary brands that have passion as a shared value. In the beautiful setting of the Ranch of Tavullia, some of the riders have not resisted the temptation to compete in an exciting night race aboard CUPRA Born, the first 100% electric car of CUPRA.
29% of car accidents are caused by speeding.
It is scientifically proven that our driving style is influenced by the type of music we are listening to, which unconsciously makes us drive following its rhythm.
This happens because the BPM (beats per minute) of a song positively affects our heart rate, leading us to exceed speed limits.
Being an automotive company with a strong focus on safety, Volkswagen decided to offer drivers a solution to this problem. Together with scientists and musicians, we have developed an algorithm that can determine the perfect BPM to stimulate driving within speed limits. This is how we created Safelists: four playlists that specifically help driving within speed limits depending on the type of road: Country Road List, Urban Street List, Motorway List and Suburban Road List.
You could always feel the safety of a Volkswagen. From now on, you can also listen to it.
In the evocative setting of the Ampezzo Dolomites, Audi tells how the attitude to innovation derives from the desire to always get involved and overcome one’s limits. Because this is the only way to achieve advanced and exciting performances, while fully respecting the environment. Starring: 100% electric Audi RS e-tron GT and Kristian Ghedina, Italian ski champion and racing driver, capable of representing the idea of progress according to the House of the four rings.
Those that we now consider world icons have not always been: only those who make initially misunderstood and radical choices, over time, can achieve this status. This film tells the journey beyond all convention and expectation with which Lamborghini Aventador manages to escape the temporal dimension to become “timeless”.
When you don’t have to pay the installments of your new car for 3 months, you can even forget you have bought it. This is what happens in the 2 commercials of the new campaign for the SUV range. A Volkswagen style message that emphasizes how even the purchase of a new car can be experienced without worries.
Thanks to the New Audi RS 6 Avant, doing something nice for others at Christmas doesn’t mean forgetting about ourselves: there’s always a good excuse to drive and enjoy the emotion of thrilling performances.